Greg Boan | Associate Broker
(561) 251-6887 direct or text
greg@seasideluxhomes.com

Integrity, Commitment, Excellence

Integrity, Commitment, Excellence

These three words define My Mission & Guiding Principals

Integrity -

What could be more important than Integrity in the business of securing a home for a buyer or selling a person's homestead? Many people outside the real estate profession are probably unaware that real estate agents not affiliated with the National Association of Realtors, or NAR are not Realtors at all and may not profess to be. And if they are not NAR members in good standing they may not be members of a local board of Realtors or members of FAR, the Florida Association of Realtors. Every two years members of the Realtor Association of the Palm Beaches, or RAPB are required to attend an Ethics Training course and commit themselves to the Realtor Code of Ethics and guiding principles.

I have been a member in good standing of NAR, also FAR the Florida Association of Realtors and RAPB for over 14 years. *Non- members are not required to adhere to the RAPB Code of Ethics.

Commitment -

This means "I am all in" for you 100% and will deliver on my promises. If I tell you I will do something, you can take that to the bank, it will be done.

  • No interruptions. You have my full attention. If I am with you showing property or discussing your listing I do not answer the cell phone or text messages unless they pertain to business with you or an emergency. I always want you to feel like you are my only customer when we are together.
  • No low hanging fruit sales. With few exceptions, I accompany every showing of your property because it is not just your home I am marketing. It is also the lifestyle your home presents, your unique location, all the attributes of your community or the building or city. Even the school district. All these factors contribute to value and the desirability of your property. This is a personal service business and I take that reality seriously. How would an unfamiliar agent accessing your property on a lock box otherwise be knowledgeable and have the ability to share of the entire value proposition your home offers to a potential Buyer? In my view the common use of lock boxes except in rare circumstances is laziness and short changes the customer.
  • No underpricing or over pricing. When I present a marketing plan to List your property I conduct a complete in depth market analysis of your home and suggest a realistic list price based on that detailed assessment. There are on occasion mitigating circumstances when a seller may need to sell a property quickly, but when I hear a boost, "we sold the house in 2 days" I have to wonder how much money was left on the table. Neighbors of mine recently did just that and short-changed themselves out of about $70,000. A costly consequence of someone's mistake pricing the home under market value. Conversely, if a property is listed too high the home may languish on the market excessively too long and could even miss a market window should market dynamics suddenly change. *A word of caution. Do not rely on consumer websites like Zillow, Trulia, etc. to draw property value assumptions. These websites are basically software programs that mine and net data from public and subscription sources such as the Tax Appraiser and MLS data bases. Their value conclusions are merely mathmatical sums dirived from sold properies and software programs that have to way of discerning what the unique attributes of your home are.

Excellence -

A noble word, often over used but also a potentially empty word if the principals of the meaning are not practiced always. I am compelled to set the bar high in all I do. This encompasses verbose customer communication, depth of local market knowledge, depth of contract and real estate law knowledge, transaction management expertise, professionalism, high moral ethics and commitment to complete customer satisfaction.

www.SeasideLuxHomes.com

 
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